CREARTS is a creative production company that does what it takes to reach new audiences with a moral responsibility to the arts. Together with you, we create and produce new formats. In close cooperation with your company, orchestra or organization, we build a sustainable future.
Every form of art is looking for ways to find new audience and to remain relevant in a quickly changing society. CREARTS is very familiar with the delicate, sensitive boundaries between commerce and artistically values of productions. CREARTS’s vision is founded on the protection of your own identity and integrity which will always be leading in every process.Together we will project a frame of reference: a collection of values to which every new format should adhere. At the same time, both public and financial goals are set. It is only then that we create a new format or series, taking care of every aspect of production. By doing so, we draw from a large network of technical producers, lights, set, and sound designers, legal affiliates, creatives, venues and marketeers.
Your organization’s departments will be included in this process, which results is not just a wonderful new production, but offers an opportunity for long-term development within your organization.
How we work
Factors of importance within a production, such as financial targets are taken into account in the creation of a new format. The wishes and interests of potential new audiences are explored by means of market research. As a positive side effect, connections will be made with new sponsors as well.
We help you to explore to find what various art forms and genres have in common, to put these common features to good use instead of emphasizing the differences – this is the only way to create refreshing productions without losing sight of the identity, and thus the strengths of your organization.
About the CreArtists
Mike Schäperclaus, co-founder of CREARTS, has experience in all aspects and genres of the musical spectrum. As a classical musician, he played in most Dutch orchestras. He was a percussionist at The Dutch Metropole Orchestra (jazz & pop orchestra) for seven years, and he has been connected to large-scale TV productions as a musical producer and director for ten years. Since 2014, Schäperclaus has been working as a creative producer for the Rotterdam Philharmonic Orchestra as well, being responsible for a number of new formats that have successfully drawn large amounts of new visitors (see our track record). Currently, Mike is appointed as musical director of the international world tour of Disney’s The Lion King musical production.
Andre Heuvelman used to be the solo-trumpet with the Rotterdam Philharmonic Orchestra (RPhO) and the Netherlands Wind Ensemble for over 30 years. Today, he is the co-founder of CREARTS, a TEDx speaker and a performing artist. Apart from being a performing and a recording artist, Andre is a motivational speaker for top corporates like Rabobank, Aegon, Lyondell Basell and Deloitte with his main leadership message: Holding Space for Change. Currently, Andre is appointed as a part time manager CreAtions of the Rotterdam Philharmonic Orchestra.